129743429279531250_8Geely to buy Volvo similar but not good luck to Mr Li; borrowing scrub success "mad men", and accidentally going maicheng. Experienced him, why does "minded" for sale? Text | Sinorama reporters Ma Jiying final days of 2011, power diversity automobile trade group company limited (hereinafter referred to as large group, 601258.SH) Chairman Pang Qinghua's gloomy mood. Large group announcement said, in view of the Saab (Saab) car was declared bankrupt, the company decided to stop buying Saab Auto shares traded. This means that large groups end didn't like their boss, as hope Pang Qinghua, with 68-year history of Sweden car brand new owners。 On Chinese enterprises, the opportunities for a growing number of overseas mergers and acquisitions, there is also a successful precedent. 2010 Geely automobile acquisition of Volvo, Saab in large mergers and acquisitions, buyers and sellers are private enterprises of China and Sweden car brand, but the story does not follow the logical development of the former, but to the other side of overseas mergers and acquisitions-communication and negotiation overQuestion of uncertainty, information is transparent, public opinion, and irreparable loss. As a Chinese hero in this event, Pang Qinghua is of medium build, with bushy eyebrows and large eyes, talk slow but sound loud, full of gas. He is regarded as leader of the automobile distribution sector in China. The last century 80 's, he also is luanxian, Hebei defense commissary Agency of an ordinary salesman, then startedMarch car sales areas. After more than 20 years of hard work, he formed the country's largest auto dealer group. In 2010, large group sales revenue $ 53.7 billion. If you do not have to buy Saab's defeat, 2011 Pang Qinghua and his vast Empire is a cause for celebration for the year. End of April 2011, a huge group for $ 45/Issue price of the shares listed on the Shanghai Stock Exchange, as 2011 automobile dealer group implemented first in the a-share IPO, raising funds of $ 6.3 billion. With listed capital brought about by effects, Pang Qinghua wanted to win more chips for next development, but in reality it is not bright. A sunny afternoon in early February 2012, in the NorthA club near the ring, are participating in an industry meeting Pang Qinghua stop "escape", receive exclusive interview with Sinorama. He seems to have got rid of the negative sentiment brought about by the failure, is still the head of the huge staff are familiar with-focused, clear, faith in the future no doubt. "I believe in yourself like pine trees growing on its rock, resistance to wind and rain, Very solid. "He said. Drop in on the 2011 annual meeting of business leaders in China, Pang Qinghua is "' going out ' control" one of the participants of the Forum. With him there with the zhongkun investment group Chairman Huang nubo. At that time, Huang nubo is from Iceland with Iceland Cabinet Ministers across the empty "fights". That Huang nubo, the Minister of investmentFunding scheme, "said the Chinese buy anything", and that "this is too big for sale! "" I said, thinking he has monopoly, and racial discrimination. "Huang nubo says. Sitting next to the Pang Qinghua thoughtfully. In recent years, overseas mergers and acquisitions Legion frequency figure of Chinese automobile enterprises. Large group is one of them. Access to information displayed in 2011, Pang Qinghua$ 20 million to buy United States Utah a iron ore. But compared with other better-known deals, huge overseas mergers and acquisitions on small waves like the sea, causing even greater interest in the outside world. Really lift the media frenzy is Saab's merger and acquisition opportunities arise. In accordance with the general idea, the dealer group involved in vehicle manufacturing, this decision is a challenging
rift platinum, Sounds and even let people freak out. What's more, in General after the split, taken over by the SPYKER Saab's survival has been struggling. After the purchase for a few months, Saab and even go into production. However, this did not dampen Pang Qinghua buying enthusiasm. His real intention was not involved in vehicle manufacturing (this is also why is he young and steamCar jointly one of the reasons why), but to get Saab imported cars in China agent right and copy previous Subaru models of success. At present, the large is Japan Subaru car brand in China's largest import car agents. Subaru massive contribution margin per year for more than 20%. But the appeal of the Saab's parent company SPYKER is looking for investors in China.Pang Qinghua before and this does not match the vision, but he can try. In the relationship between automobile manufacturers and dealers, which has been in a vulnerable position. But if you can own a car brand equity, dealers say no doubt will be greatly enhanced. In the history of automobile dealers, there is no precedent. "Now say innovation, innovation in that I also give it a go. "His half openJoking said half seriously. May 17, 2011, official announcement of large group, disclosed the huge Group acquired 24% shares in Saab's message to 65 million euros, while in large group and its parent company SPYKER Saab signed a memorandum, also includes a joint venture in China to manufacture and sell the company's terms and conditions.This notice appears, make a dramatic merger officially breaks ground. After the story had been reported more than once. In short, the seller's conditions continuously, merger and acquisition development setbacks, programmes have changed many times. In order to increase the chips to buy success, large groups one after another in the form of purchase, a 45 million euro payment to the seller.In a sense, Geely to buy Volvo in Sweden's influence, increases the confidence of Pang Qinghua acquisition success. "Regardless of the things and not the thing itself represents the backbone of Chinese private entrepreneurs. I went to Sweden, many people welcomed the Chinese think the Chinese do things and work with very highly of the Chinese. "But after the show enough sincerity andDoes not return the expected results. SPYKER CEO, Müller began to emerge in slyly in Chinese media reports. Deputy Secretary General of China Association of automobile flow of micro-Bo Luo Lei Müller called "I know faster than a monkey's face changes". Pang Qinghua had publicly admitted, themselves under tremendous pressure. Huang nubo is different,Pang Qinghua initially questioned are not from foreign Governments, but public opinion. After the listing, a huge expansion rate soared, its big acquisitions have also been interpreted as listed after "burning money" Act. Pang Qinghua himself, was seen as a lack of experience in overseas mergers and acquisitions but also has thrown up "mad men". In addition to successful mergers and acquisitions, he is not betterProve yourself right. Although he attended the December 11 last year when the Chinese entrepreneur, acquired the door is not completely closed, but the situation has become increasingly severe. In addition to the sellers of a volatile, new variables there. As a former owner of Saab Automobile, although GM has sold Saab to SPYKER, but still has the priority right to buy backAnd provide support for Saab. But before contact, importance of General played a role of Pang Qinghua does not seem to realize that. Luo Lei, said: "in China, General Mueller is the CEO, (mergers and acquisitions), he should have no problems found, as in the huge, and need to find the old Pang, find other shareholders of little significance. But outside the rules of the game are not the same. ”Eventually, the General rejected to become overwhelming acquisition plan "last straw". After a week of December 19, Saab Automobile to Sweden the local court to file for bankruptcy. , After journalist say to Pang Qinghua, future acquisitions must pay attention to actual control of the party who is who. "I'm happy. "Pang Qinghua, said," who is the actual controller? Sale of two-Right, he did not betray me. Both Governments are, he doesn't work. European Bank do? He does not give you a loan can strangle you. Trade Union be regarded? GM last spring came out also. So people a lot of actual control. I do not believe that Saab is the result of what we do not take into account. "Said this time, Saab failure over the past twoMonth. Look, after adjustments during the festive period, Pang Qinghua's mood had returned to calm. Back in 2011 around the acquisition brings storms, outside evaluation of whether his heart hurt? "I don't think so. "He simply said," I think who laughs best who laughs last, don't worry! I am a experienced veteran, what I have seen, it isWhat! "This year it seems to Pang Qinghua, 2011 is a very tiring year. This year, he made a total of five things, including Saab. "Success has four. "He said. One of the most iconic significance are listed. Pang Qinghua, "before the companies were doing addition and subtraction. After the listing, companies doing multiplication and Division. ”As with other dealer group, a huge listing of tour is not easy. In the capital market, auto sales is a special profession, not only do not have their own brands, and on the number of policy are subject to manufacturers. Huge also questioned by the same. Data displayed in public, before being listed, huge debts have reached 90%. The Roadshow, investorsQ Pang Qinghua, huge to do such a large scale, what is the secret? Pang Qinghua answered as he looks, zhongguizhongju, only four words: persistence, innovation. Pang Qinghua, while car sales remained large and extensive areas meeting duopoly compatible structure, but an undercurrent of industry changes have been the main flow. At present, the dealer group implemented listed company is notA few, such as holding and looking for car lift. With the power of capital, merger and acquisition events occurring within the industry, such as the 2011, looking vehicle at $ 5.5 billion acquisition of steam in the South, Director of a "takeover of the auto industry's largest circulation". "Dealer big small, strings are stretched very tight. May also, in the face of danger, opportunities are equal."Luo Lei said. "Now because of some missing from regulators, manufacturers to not end up competing to expand, some shop floor is 25 acres and 30 acres. Originally built one of the more upscale stores about 30 million or 40 million can be, without hundreds of millions are not now, the financial strength of the enterprise put forward higher requirements. "Pang Qinghua said. In other words, the automotive retail is a "Tiger", Solid financial strength and agent brand directly linked to the number and the number of 4S shop, and thus maximize profits. Pang Qinghua, had his heart strings never loose. "I was a man of very strong dedication and tenacity. "He made no secret of that," to my career, I can sacrifice anything! "" He is the one can thoroughlyA workaholic, he tizzy. "Son, Pang Wei said. The summer of 2004
rift plat, Pang Qinghua had an accident, fracture of sternum. Pang Wei went to see him and found that he had not in hospitals and dislocated ankle, still working in the company. This scene Pang Wei felt that "acid panic", he then decided to work for the company. "I and my father, between higher and lower levels of Revere, is between father and son family。 "Pang Wei said. Although 57 years old, Pang Qinghua work and passion for 30 years of Pang Wei sighed as well. In the first year after listing, he not only breath signed 6 4S store of Aston Martin, also a wholly acquired Ba Bosi International Holdings (Hong Kong) limited, which has the world's largest luxury vehicle brand Ba Bosi 20 years in ChinaProxy. He have a sense of achievement is even more, get Korea Agency of SsangYong in 21 provinces. According to the introduction of large group MI-Yin Wang Tung, in 2011, the massive consolidation and streamlining of the Dragon in China has done in 2012 will begin to develop and implement marketing plans. "Last year I like the farmers planted fruit trees and watering and fertilization, Symplectic hardTired legs are straight, and finally did not result. Why no results? Not to age. I believe that planting things this year and next year will be the result of last year, when the benefit is very significant. ”
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