the entire product line ◎ Liu Lang "new marketing" wind, in the deputy editor, is a frequent visitor to Davos, whether at home or abroad, actively participate in, like a "patriot," the spokesman, However, he suffered a tremendous control of Huaqi embarrassment. All along, Huaqi Information Feng has a strong personal stamp, in the play the patriotic card von wipe the United States so that the company re-nationalism. In many occasions, he even threatened to do is similar to the local Chinese Sony, Samsung's national enterprises, for which he also set up rules to prevent violations of foreign Huaqi Information. This distinctive brand features of personality has won the favor of consumers initially, but if the use of fire the patriotic card, it is easy to have the opposite effect, causing consumer dissatisfaction. Many years ago, Changhong's "industry, their country, the slogan for the country's prosperity, personal responsibility for the world's people know," won a certain degree of goodwill, but as time goes by, the requirements of patriotism, failure to Move 80,90, after the young man, was considered "old fashioned that way." consumer spending is a very subtle psychological and patriotic cards can be used in a while, but not long-term use, otherwise they will repeat Changhong. Feng Jun, the risk of operating as a brand invested in a separate company introduced a set, the Patriot, which would undermine the brand's fashion sense of the final bill, the "Patriot" marks do not go, the young rebellious spirit swtor power leveling, will definitely affect the sales of their products. Patriot's 27 subsidiaries and 10 divisions, five overseas branches, products, including mobile hard disk, MP3, digital photo frame, voice recorder, digital cameras, mobile phones and so on. Feng hope that every one product category can bear fruit, but not very strong core support services, consumer brand awareness of the Patriot cause confusion. Although it has become the largest domestic manufacturer of digital cameras, but in the eyes of the vast majority of consumers are still stored in the mobile voice --- Patriot memory contribution to 50 Huaqi income, the higher profit contribution% . A large number of businesses, so that consumers can not figure out in the end is that it, therefore, mobile phones, digital cameras and other non-memory business, we must make the new, more fashionable brands. In the promotion of new brands, while costly, but in the long run, but it is worth it. Lenovo has spent hundreds of millions a year to change the marked money, Lei Feng spirit should also be made within a certain brand of investment and sacrifice. Today, 3C digital industry, updates and upgrades very quickly, the memory market appears to have reached a time to complete its historic mission, Feng to re-establish a new core business. Although he has mastered the many opportunities in industrial upgrading, but always in those who do not comply with the basic R & D and Huaqi information diablo 3 gold, lack of strategic direction and the growing gap between transnational corporations back to Japanese products. In the future, 3C industry, and ultimately toward mobile content is king, the software's first road more digital products, content and software to do the recognition. If Feng five years or even decades, can not see what the future trends, and to make early strategic layout, brand planning is changing the situation before the emergence of new industries in the world, he is likely to be overwhelmed by the waves rushed us. (The writer is associate editor of the new marketing magazine) (This article Source: Southern Metropolis Daily)
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